Build, score, compare, and manage CPG product concepts with a workflow-oriented tabbed experience.
Concept Builder
Define a product idea with structured fields used across scoring, portfolio review, and stage
tracking.
Idea Scorecard
Score each concept from 1 to 10. Overall score and priority update live.
How differentiated is the concept?
How well does it solve a relevant need state?
Can operations, sourcing, and R&D realistically deliver it?
Expected ability to generate attractive economics.
Likelihood of strong retailer acceptance and shelf case.
Alignment to macro and category trends.
Fit with your brand, capabilities, and portfolio direction.
Overall Score: 7.0
Priority: Medium
Concept Preview
Generate a clean narrative summary before saving.
Fill in the concept builder and click Generate Concept Summary.
Portfolio Dashboard
Search, filter, sort, and compare innovation concepts.
Total Concepts
0
Average Score
0.0
Top Priority Ideas
0
Categories Covered
0
Concept
Category
Consumer / Need
Stage
Owner
Score
Priority
Actions
No concepts yet. Create one in the Builder tab.
Stage-Gate Pipeline
Review concept distribution across Idea, Concept, Prototype, Testing, and Launch.
Selected Concept Detail
Inspect the selected concept and decide whether to edit or delete it.
No concept selected.
Data Management
Export, import, demo, or clear your concept portfolio.
Export downloads the current portfolio as JSON. Import loads a previously exported JSON file. Load Sample Concepts populates demo data for exploration. Clear Portfolio removes all locally stored concepts.